Overview

The Google Marketing Platform combines the DoubleClick Digital Marketing and the Google Analytics 360 Suite together for an all-inclusive platform that includes:

• Google Ads
• Google Analytics
• Data Studio
• Google Optimize
• Google Tag Manager
• Surveys

Understanding the full suite of tools available will help you better understand your customers and help you collaborate and share insights. This course provides a very interactive experience. Attendees will get hands-on practice during class in order to learn all the tools. Real experience and practice is the main enabler to becoming proficient. Throughout the class, students have the opportunity work in their own accounts or example accounts in order to get the experience and feedback needed to fully grasp these concepts and skills. Google Ads and Analytics certification information will be provided and discussed.

You will be able to take and pass those certifications after taking this course.

• Incorporate Google Analytics Into Your Current Marketing Efforts
• Set Up an Analytics Account and Profile
• Measure Conversions
• Understand Audience Behavior
• Calculate Revenue and ROI
• Understand Data Points and Their Impact on Your Business
• Learn the Value of Testing Variables
• Interpret Visitor Behavior to Your Website
• Identify Various Segments Visiting Your Website
• Analyze Keyword Data

This course is also available publicly via Live Virtual Classroom: